Betsy Duffy, the mother of the Duffy Brothers, Danny and Drew, two alpine skiers who were just selected to the US Ski Team, created a compelling Rally, made a good video, added some strong swag, found a matching grantor, reached out to her circle of closest friends to get things started, and then got on Facebook to spread the word. In the first week her boys' Rally raised $11,000. Many of our Ralliers would start coasting. But not Betsy, she then dug in deeper, reaching out to media to spread the word even further. From Betsy's local paper, the Stowe Reporter, in Stowe, Vermont:
This is how you do it, people.